This course introduces students to the concepts of content marketing and helps develop the skills needed to create a successful content marketing plan. Content marketing is a strategic approach that focuses on the creation of content to help further an organization’s brand. It focuses on the creation of content that is useful for a clearly defined target audience, which attracts and retains customers loyal to an organization’s brand, and ultimately driving the organization’s profitability. Students will review case studies of successful branding campaigns to explore their strategies.
- Editing Teacher: Dr. Jon Small